The Contest

In 2005, there were 256 emergency room visits attributed to distracted walking. By 2010, that number rose more than 500%, not including visits to personal physicians. Whether texting, talking, listening to music, conversing with friends, or daydreaming, distracted pedestrians are a danger to themselves and others. Paint the Pavement is an educational campaign to raise awareness of distracted walking with painted messages or pictures on the sidewalk.

The Rules

The contest is open to 11 and 12 grade students in Middlesex County High Schools and students enrolled in Rutgers University, Middlesex County College, or another institute of higher learning in Middlesex County.

In words or graphics, designs must convey a message related to distracted walking.

Designers should consider that the winning designs may be painted on a sidewalk slab which could measure up to 36 square feet or 6x6.


Designs may be submitted electronically to or by mailing to R. Karpinecz, Keep Middlesex Moving, Inc., 100 Bayard Street, 2nd Fl., New Brunswick, NJ 08901. Designs submitted by mail may be no larger than 8 ½ x 11.

Designs must be received at KMM by Close of Business on April 15, 2016.


Five winners will be awarded prizes of $100 each and a chance to paint their designs on the pavement.

Keep Middlesex Moving, Inc., will pay for pavement painting supplies and materials. Winners will be expected to paint their designs on the pavement. KMM will make every effort to obtain permission for a winning design to be painted on a municipal sidewalk.

Designs become the property of Keep Middlesex Moving, Inc. Paint the Pavement is made possible through a grant from the NJ Department of Highway Traffic Safety.