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KMM Launches Mobility Guide for Middlesex County Residents and Visitors

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Keep Middlesex Moving announced a free Mobility Guide that brings transportation information together in one easy-to-use resource, helping residents and visitors find and understand the services available to them. It includes public transit, specialized and accessible transportation, healthcare and commuter services, local programs, and low-cost mobility options. By making these resources easier to find and navigate, the guide helps the public connect to jobs, healthcare, education, essential services, and their communities, supporting greater independence and access for people of all ages and abilities.

The Middlesex County Mobility Guide is the first comprehensive transportation guide developed specifically for Middlesex County, NJ, bringing information from multiple transportation providers and community programs together in one place. Beyond simply listing transportation options, the guide also helps the public learn how to use transit, understand routes, fares, schedules, and other basics, and plan trips to important destinations and services throughout the county and region.

The Middlesex County Mobility Guide can be accessed and downloaded here. For questions regarding the mobility guide, contact us.

Middlesex County Mobility Guide in the News

New ‘Keep Middlesex Moving’ Guide Helps People on the Go

New Middlesex County Mobility Guide Connects Residents To Rides, Transit

 

Read the Full Press Release Below:

FOR IMMEDIATE RELEASE 

Keep Middlesex Moving Unveils Countywide Mobility Guide to Improve Transportation Access and Independence 

One-stop guide connects Middlesex County residents to public transit, specialized transportation, and mobility assistance programs 

NEW BRUNSWICK, NJ – September 21, 2026 – Keep Middlesex Moving (KMM) has launched a comprehensive Mobility Guide designed to help residents easily find and use transportation services throughout Middlesex County and beyond. The free resource brings together public transit, community transportation, healthcare transportation, commuter services, and accessibility programs in one convenient location, making it easier for residents to connect with jobs, healthcare, education, and everyday destinations. 

Recognizing that transportation access plays a critical role in quality of life, employment, healthcare access, and community engagement, KMM developed the guide as a practical resource for residents seeking reliable transportation options. Residents can easily find available transit in their municipality, alongside routes to popular local destinations. To ensure equitable access for everyone, the guide focuses heavily on building transit literacy and bridging accessibility gaps by including resources related to: 

  • Trip Planning and Transit Basics – Understanding schedules, fares, transfers, and bicycle policies. 
  • Commuter and Regional Transit – NJ TRANSIT, private carriers, and park-and-ride facilities. 
  • Specialized Transportation Services – Access Link, Middlesex County RIDE, and other assistance programs. 
  • Municipal Transportation Programs – Local transportation services for older adults and residents with disabilities. 
  • Healthcare Transportation – Options for reaching medical appointments and healthcare facilities. 
  • Low-Income Mobility Programs – Reduced fare programs and Medicaid transportation resources. 

“Mobility is about much more than getting from one place to another,” said Brian Tobin, Executive Director of Keep Middlesex Moving. “It is about independence, opportunity, and staying connected to work, healthcare, services, and community life. This guide brings transportation resources together in one place so residents can more easily find the services that meet their needs.” 

Creating a tool of this scope requires extensive coordination across regional agencies, nonprofit organizations, and local municipalities. 

“This guide reflects the power of collaboration,” said John Reissner, KMM Chair. “By bringing together transportation providers, education and health care organizations, and community partners, KMM has created a valuable resource. Transportation and opportunity are deeply linked, and this guide will help make those connections easier for thousands of Middlesex County residents.” 

Public health advocates also emphasize the connection between reliable, accessible transportation and community wellness. 

“Transportation is one of the most important factors impacting families and influencing health outcomes across Middlesex County,” said Rob LaForgia, Manager of Healthier Middlesex. “Availability, affordability, and accessibility are critical for people getting to work, doctors, grocery stores, and schools. When transportation options are limited, families’ health and well-being can suffer. Thank you to Keep Middlesex Moving for creating this tool to help remove barriers and advance health equity for residents of all ages, abilities, and income levels.” 

The Middlesex County Mobility Guide is available free of charge and can be downloaded at kmm.org/mobilityguide. Organizations interested in sharing the guide with clients, patients, students, or community members are encouraged to distribute it widely. 

About Keep Middlesex Moving 

Keep Middlesex Moving, Inc. (KMM) is a 501(c)(3) nonprofit Transportation Management Association (TMA) serving Middlesex County, NJ. KMM’s mission is to educate the public about the importance of air quality, promote traffic safety through public outreach and education, and improve transportation access for everyone who lives, works, and does business in Middlesex County. Visit kmm.org for more information. 

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Walkable Communities are Good For Business.

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Calling all Municipalities, Business Improvement Districts, Urban Enterprise Zones, Downtown Merchant Associations, Main Streets etc. – Looking to make your community more walkable and bike-friendly? Keep Middlesex Moving is here to support you.

Overreliance on single-occupancy vehicle (SOV) travel presents a whole range of challenges for our downtowns and main streets. Increased traffic on our roads creates safety concerns for pedestrians and cyclists, while emissions negatively impact our air quality and the environment. In more ways than one, the experience of visiting your downtown can suffer. Traffic can be frustrating – potential customers can be discouraged from shopping or dining in your district if they expect to have to circle around looking for parking and paying high fees when they finally find a spot. By making changes that prioritize walking and biking, communities can make themselves more vibrant, accessible, and economically strong.

A walkable and bike-friendly downtown benefits everybody. Business owners see increased foot traffic and longer visits. Their employees have more transportation options and can enjoy a happier, healthier, stress-free commute. Visitors experience a more engaging and welcoming environment. When less people are reliant on car travel, streets become places for connection, not just corridors for traffic. Making this shift can enhance quality of life, strengthen your identity as a destination, and make your community more attractive to new residents and businesses alike.

If you’re ready to work toward a more lively and accessible neighborhood, here are a few practical strategies and proven ideas to help you build a downtown that moves differently – and thrives because of it:

Business-Led Incentives

Many districts across the country encourage their local businesses to participate in a coordinated “Walk and Bike” incentive program. Even relatively small perks (a 5-10% discount, a free item with a larger purchase, or loyalty points) can help to motivate customers to consider an alternative commute. To amplify the impact and reward participating businesses, you can promote them through your downtown’s social media, website, or even a dedicated campaign. Many communities have even created their own digital apps, printed booklets, or loyalty card programs to showcase deals, promote the initiative, and further drive engagement. These programs can be effective even without buy-in from local businesses – For example, Connecticut’s CTRides “gamifies” this concept and creates an annual contest where participants log the non-SOV miles they travel to win prizes in their Annual Drive Less Challenge.

If you would like to learn more, contact KMM today

KMM Celebrates 38 Years of Service!

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On Friday, May 8th, the Keep Middlesex Moving Board of Trustees and staff gathered at Foresgate Country Club with friends, partners, supporters, and transportation leaders to celebrate 38 years as the nonprofit Transportation Management Association serving Middlesex County.

Chris Feinthel, Assistant Commissioner for Operations at NJDOT delivered the morning’s keynote address, followed by recognition of advocates and transportation champions.

The 2026 Vision Zero Award was presented to Sangeeta Badlani, founder of the The Nikhil Badlani Foundation & Families for Safe Streets NJ.

The George Ververides Outstanding Community Leadership Award was presented to Walter Stochel of the Middlesex Greenway Coalition. Learn More about Mr. Stochel and see past recipients here.

This year’s first Excellence in Partnership Awards were presented to:

East Brunswick Adaptive Recreation
Daniel Ross, Superintendent, Dunellen Public Schools

Gas Prices Got You Down? Try Vanpooling!

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If you’ve ever considered vanpooling, now is the time! In Jauary 2026, NJ Transit’s Vanpool Sponsorship Program increased from $175 to $400 per month for all eligible vanpools. Space in the program is limited so don’t miss your chance to save big!*

Why Vanpool?

Vanpooling provides a host of benefits for commuters and employers alike. (Numbers below are based on a 2023 report from Commute with Enterprise).

Save Money

· Between gas, maintenance, repairs, and insurance – Commuting alone can be expensive. In 2024, the average vanpool participant with Enterprise saved $10,000 (Commute with Enterprise). Enter your specific commute details and see how much you can save with the Commute with Enterprise calculator.

Less Stress, More Time

· Let’s face it – Driving can be stressful! Share the burden and allow yourself more time to read, get some work done, or just relax!

Sustainability

· Sharing your commute means less traffic on our roads and less harmful emissions in our air! Companies vanpooling with Enterprise eliminate 1.2 billion commuter miles and reduce emissions equal to 492,000 acres of US forest annually.

Employers: Attract Talent and Retain Employees

· Quality of commute is a critical element for employee satisfaction! Vanpooling can help you a retain happier, healthier, and more productive workforce.

Ready to Give Vanpooling a Try?

Keep Middlesex Moving can help you through the process! Here’s how it works:

  1. Vanpools consist of 4-15 individuals who regularly commute to work.
  2. Vehicles are available via NJ Transit approved third-party provider, Enterprise. Since leases are only on a month-to-month basis, commitment is minimal.
  3. Third-party vendors cover all maintenance and repairs. Van rental and gas are your only costs!
  4. KMM will support new vanpools with a $125 empty seat subsidy for the first three months. If one of your vanpool commuters can no longer vanpool with your group, KMM can offer a $125 “Empty Seat” subsidy to eligible vanpools. Additionally, KMM’s “Emergency Ride Home” program reimburses up to $50 per trip, up to three times per year, when you unexpectedly can’t take your regularly scheduled vanpool home.
  5. Driving responsibilities and cost sharing arrangements are decided by each vanpool group independently.
  6. Keep Middlesex Moving will assist you in applying for the NJ Transit Vanpool Sponsorship program, as well as establishing your vanpool’s operating procedures.

With the NJ Transit Vanpool Sponsorship now more than double in value, there has never been a better time to start a vanpool. The staff at Keep Middlesex Moving is here to walk you through the application process and support you every step of the way! If you work in Middlesex County and are ready for a smarter commute, contact Connor Wallace, cwallace at kmm.org or (732) 745-4465 ext. 106, to learn more!

Learn more about Commute with Enterprise here

*Disclaimer – This new NJ TRANSIT sponsorship will cover all 68 current vanpools and to 83 vanpools on a first-come, first-served basis.

Are You Ready for the 2026 World Cup?

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In about two weeks, millions of visitors will be heading to World Cup games in Philadelphia and New Jersey. The games are expected to generate significant traffic congestion and delays during matches in June and July. Matches will take place in East Rutherford (NYNJ Stadium) and Philadelphia (Philadelphia Field) from June 11 through July 19. In addition, “Fan Festivals” will be hosted in Harrison (at Sports Illustrated Stadium) and Philadelphia (at Lemon Hill).

Here in Middlesex County, New Brunswick will host the Senegal National Team at Rutgers University. To help reduce congestion as much as possible and avoid getting stuck in traffic, NJDOT is strongly encouraging area companies and employees to:

  • Work remotely when possible.
  • Adjust work start and end times.
  • Stagger shifts to avoid travel between 5 hours before and after kickoff.
  • Refrain from scheduling in-person meetings on match days unless necessary.
  • Carpool or vanpool by registering at www.njrideshare.com.
  • Check for travel alerts at 511nj.org.

You can find more information on match locations, dates, and times, at the links below:

Information on Fan Festivals can be found below:

Follow these tips to make your commute easier during the World Cup:

  • Skip it: Can it be done virtually? Skip the commute.
  • Shift it: Encourage off-peak travel. Shift to flexible hours or a compressed work week.
  • Switch it: Help ease congestion. Switch to remote work during scheduled games.
  • Share it: Carpool or vanpool to work. Visit www.njrideshare.com to find a carpool partner near you.

 

NJ TRANSIT has also created a website dedicated to assisting commuters, visitors, and residents navigate through the region during the world games. You can learn more by visiting www.njtworldcup.com.

Keep Middlesex Moving is your transportation resource in Middlesex County. Our team is here to assist commuters and organizations facilitate carpool, vanpool, and work from home programs for the world’s games. For assistance, contact us today at programs at kmm.org.

 

First in the Nation All Abilities Bike Program Aims to Teach People With Disabilities How to Ride a Bike

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In the Spring of 2025, Keep Middlesex Moving launched its first All Abilities Bike Camp in partnership with Future Foundations Academy, part of the Educational Services Commission of New Jersey. The program reflects a shared commitment to expanding mobility, independence, and access for all students.

Held in Piscataway, the ten-session camp began in late March and was led by staff Chris Gonda and Isabella Gonzalez, with support from paraprofessionals. Using the All Kids Bike curriculum from the Strider Education Foundation, students learned through a balance bike approach designed to build confidence and foundational skills.

The pilot program focused on neurodivergent students selected by Vice Principal John Taylor, with priority given to those facing financial or scheduling barriers. Over two weeks, students participated in structured, one-hour sessions, with makeup opportunities available to ensure consistent progress.

Seven of the eight participants had never ridden a bike before. By the end of the program, most showed significant improvement in both skill and confidence. Staff and families noted meaningful growth, with one parent sharing that the program succeeded where years of attempts had not.

Beyond instruction, KMM conducted pre-and post-program assessments and developed a report evaluating outcomes. The results highlight the importance of strong school partnerships and individualized support in creating successful, inclusive programs.

Following the pilot’s success, the Strider Education Foundation awarded a second grant to expand the program this summer. The second camp took place at East Brunswick Adaptive Recreation Daisy Day Camp, where ten (10) students ranging in age from 8-16 participated in ten one-hour learn to ride sessions.

Keep Middlesex Moving wishes to thank the Strider Education Foundation, the North Jersey Transportation Planning Authority, and the New Jersey Department of Transportation’s Safe Routes to School Program for their support.

For more information about inclusive mobility programs, contact programs at kmm.org.

Public Notice

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February 5, 2026– Notice is hereby given that Keep Middlesex Moving, Inc. (KMM) has made an application to
NJ TRANSIT for transit passes to assist in providing transportation to senior citizens and/or
people with disabilities in Middlesex County, New Jersey.

This project will be partially funded with FTA 5310 funds under a grant submitted to the
Federal Transit Administration. Any interested party who has a significant, social, economic or environmental interest is
invited to provide comments within 30 days to:

Keep Middlesex Moving, Inc.
100 Bayard Street, 2nd Floor
New Brunswick, NJ 08901
732-745-4465
programs@kmm.org
www.kmm.org

Plan Ahead for FIFA Club World Cup 2025TM!

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The World’s Biggest Clubs. History is in the making! This summer, MetLife Stadium is proud to host matches for the FIFA Club World Cup 2025, a global tournament that brings together the best club teams from every continent, all competing for international glory. From group stage matchups to the epic final on July 13th, MetLife will be at the heart of the action.

For New Jersey residents, this means commuters may experience additional transit delays and higher than normal traffic on major roadways including the NJTP, Garden State Parkway, and other state and local roads. Here are some tips for those traveling to FIFA Club games, commuting to work, or traveling through the area for other reasons:

  1. Plan Ahead! Check match schedules at metlifestadium.com.
  2. Leave ample time to arrive at your destination, especially if you will be traveling to/near MetLife Stadium.
  3. Take public transit whenever possible.
  4. Consider working from home or adjusting your schedule if your employer allows.
  5. Register to find a carpool partner at njrideshare.com.

Whether you’re a lifelong soccer fan or new to the game, this is a chance to experience the passion, pride, and energy of the world’s most popular sport, live and in person. Tickets, match schedules, and transportation info can be found at metlifestadium.com. Plan ahead! Take the train, ride the bus, or rideshare to beat the traffic!

New Jersey will be the host city for the 2026 FIFA World Cup, where eight games, including the World Cup Final will be played. Learn more at NYNJFWC26.com.

Rutgers-New Brunswick Joins Statewide Pedestrian Safety Campaign

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Keep Middlesex Moving, Inc.
Arlene Holt, Operations Manager
732-745-4465, Ext. 102
aholt@kmm.org

RELEASE DATE: February 6, 2025

Street Smart NJ works to change behaviors that contribute to pedestrian-vehicle crashes.

NEW BRUNSWICK, NJ – The Rutgers-New Brunswick Police Department has launched a Street Smart NJ pedestrian safety campaign that will continue through the spring semester to raise awareness about ways to reduce pedestrian-vehicle crashes.

This public education campaign is being conducted in partnership with Keep Middlesex Moving, Inc. (KMM) the transportation management association for Middlesex County. The Rutgers University Police Department (RUPD) is also hosting campaigns on the Rutgers-Camden and Rutgers-Newark campuses this semester. The North Jersey Transportation Planning Authority (NJTPA) manages the Street Smart NJ program, which has worked with more than 275 colleges, municipalities, counties and other partners across the state to change the behaviors that contribute to pedestrian-vehicle crashes.

“Safety at Rutgers is a shared responsibility. The RUPD is committed to engaging and educating both the university and surrounding communities,” said Kenneth Cop, Vice president of Public Safety and Chief of University Police. “As part of these efforts, we are partnering with the NJTPA to roll out the Street Smart NJ program on all Rutgers campuses through our community policing units. This program will foster safer driver and pedestrian behaviors, increasing the wellbeing of the university community at large.”

Street Smart NJ is a collaborative effort between public, private and non-profit organizations and one of many initiatives in New Jersey working to help the state reach its goal of zero pedestrian fatalities. During the campaign, RUPD will be enforcing pedestrian-related laws and working with partners like KMM to distribute safety materials. The campaign reminds people that everyone has a role to play in making our streets safer. Drivers need to obey speed limits and stop for people crossing; people walking need to use crosswalks (marked and unmarked) and cross with the signals; and everyone needs to avoid distractions.

“The NJTPA’s Street Smart NJ program is an effective method of communicating safety messages,” said Middlesex County Commissioner Charles Kenny, who serves as First Vice Chair of the NJTPA’s Board of Trustees. “In Middlesex County we are dedicated to our Vision Zero program, working hard to keep drivers and pedestrians safe. It takes a whole community to prevent traffic fatalities, I am proud to support this implementation at Rutgers University for the spring semester.”

Pedestrian safety is a concern nationwide, but it is particularly important in New Jersey, where the fatality rate far exceeds the national average. Pedestrians comprised 26.7 percent (183 people) of the 685 people killed in crashes in New Jersey in 2022, while the national average was 18 percent, according to the most recent data available from the National Highway Traffic Safety Administration.

“Pedestrian safety is a top priority for Keep Middlesex Moving,” said Brian N. Tobin, Executive Director of KMM. “We are proud to collaborate with Rutgers University and NJTPA to ensure safe travel for all road users—whether walking, biking, or driving. Through the Street Smart
NJ public education campaign, we aim to foster a culture of safety and shared responsibility, raising awareness about the importance of keeping everyone safe in and around the Rutgers University campus.”

Businesses, organizations and individuals interested in helping to promote the Rutgers-New Brunswick Street Smart NJ campaign, should contact Arlene Holt, KMM’s Operations Director at 732-745-4465 x102 or aholt@kmm.org. To learn more about the campaign, visit bestreetsmartnj.org. The campaign is also on Facebook (/StreetSmartNJ) and X (@njstreetsmart). To learn more about Keep Middlesex Moving, visit www.kmm.org.

Be Street Smart Campaign

 

Random Spooky Artist Expression or Tactical Urbanism?

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Different kinds of mannequins on the lawn of a home in North Brunswick.

The Mannequin House in North Brunswick

Central Jersey exists and it may very well be one of the “weirdest” places in NJ. If you know, you know. Whether you are a Central Jersey believer or in the camp that it is just technically an extension of North Jersey, you have to admit that Middlesex County contains many hidden gems. As a resident of North Brunswick of over 20 years, I can attest that the Mannequin House off of Route 130 is the best that we have, for a number of reasons.

Local artist and bicycling enthusiast, Michael C. was sick of witnessing people speeding off of Route 130, damaging property, hurting themselves and others. As a lifelong North Brunswick resident he wanted people to be able to enjoy this street safely. Beginning with just a few mannequins, his art grew to well over 50 mannequins, in an effort to slow motorists down. The idea was for people to stop and smell the “flowers,” those flowers being his mannequins.

Traffic calming is the ultimate purpose of the mannequin house through the use of tactical urbanism. Tactical urbanism is a fast, cheap, action-oriented approach to making meaningful civic changes to neighborhoods, towns, and cities. Traffic calming is a set of specific measures like traffic circles, speed humps, and lane narrowing, aimed at reducing injuries and or death due to speeding, in order to improve road safety and quality of life.

You might have noticed the mannequin house while driving by, wondering about its uniqueness and the reason behind it. What did you do when you saw it? You slowed down to see all the details of this spooky installment, right? Now, was that pure coincidence because you saw something interesting or was it traffic calming in disguise? Making his street safer has become Michael’s life’s work. With the help of his partner, the themes of these mannequins change periodically so as to not lose the allure that causes people to slow down. According to sources, all of his mannequins are set up to mimic movement in the shadows using chicken wire, giving the illusion of people crossing the street in an effort to slow down drivers.

Over the years this house has helped reduce speeding on Washington Road, and Mr. C., with his passion for traffic safety has given us here at KMM a unique opportunity to witness creative measures to improve safety. This traffic calming device masked as an art installation is a great example of how engaging local creatives and unique thinkers can help us rethink road safety improvements within our communities.

-Izzy Gonzalez, Safe Routes to School Coordiator